jueves, 12 de noviembre de 2009

Thesis Project



As Thesis project for the industrial design
career, I have not just to develop design and
build a product, I have also to develop a
brand, and depending the project, virtually
and for real a company, company that could
least as long as the thesis project is evaluated,
to die with the graduation of the student, or to
be a success, beyond the thesis project final evaluation, becoming a tool for the new proffesional designer, to succeed in the life with his own biz.I Belive on the second alternative, because extreme mountainbiking is a phenomenon that is growing exponentially every single year in the whole world. In Chile exist just one brand that has own designs and handmade production, but is orientated to the lower budget riders. Although I think this producer is like the Robin Hood of bike brands in Chile cuz gives the poor frames with caracteristics that let poor riders to practice Downhill with dignity, I think that in the region (and I mean all latin America) the local Handmade artesanal frames are less preciated by Riders.Come on! Most of the best products in the market are handmade, as Ferrari, Harley Davidson, Rolls Royce etc. Of course in some processes are used last generation technologies.That is what I want to do for my thesis project, in a first stage develop, and to be the first one in latin America to develop a HI-TECH DH frame, with features improved also by first time in the region, such as dual-chain transmission, to eliminate the pedaling-suspension interference, and the protection of all the vulnerable transmission system, all without using an expensive and heavier g-boxx system. In the Marketing aspect, the Frames will have a Brand, that will Be NORLAND CYCLES and this brand will have initially two strategic Markets. In one Hand to be solidary with the Chilean elite riders, that are not sponsored yet, making frames not as cheap as the existent chilean brand, but affordable for the private racer.In the other hand The European and North American Market, that gave me the inspiration to call my brand Norland, where are riders with bigger Budgets that will can afford a more expensive but specific taylor made Frame. In Fact the whole Project has Been seen already by a German DH club with Headquarters in Berlin ( http://www.downhillberlin.de/ ) producing that much interest on them, that they offered to build my first prototype and two more for the club, with zero cost for me, to have simultaneous prototype tests in Chile as in Germany.
Also another authorities as the President of the
ICSID (Icsid is the International Council of
Societies of Industrial Design) , got interested
on support with reccomendation letters if is
necessary this thesis project, such as some few
congresists, the national technological
development department, Important designers,
etc.
You can also visit in Facebook My Thesis Project
group, you have to look for Norland Cycles
Project and check how many people From Chile,
Canada, and Mostly Scandinavian countries got
interested.

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